Wanderers say proposed stadium could generate $115M in economic activity
The Halifax Wanderers are making a new economic case for their proposed downtown stadium, releasing a report estimating the project could generate $114.7 million in economic activity across Nova Scotia.
The findings come roughly a month after the professional soccer club presented plans to Halifax Regional Council for a permanent stadium at the Wanderers Grounds.
The economic impact assessment, conducted by Halifax-based ATN Strategies, also estimates the Wanderers have already contributed $83.3 million to the local economy since beginning play in 2019.
The club is hoping those figures will strengthen its case for replacing its current temporary facility with a permanent stadium capable of hosting more sporting events, concerts and community activities.
What are the Wanderers proposing?
In September, Wanderers founder and managing partner Derek Martin presented a proposal to regional council for a privately funded stadium and sports development project worth approximately $100 million.
The plan includes a $70-million stadium at the Wanderers Grounds, with seating for approximately 10,500 spectators and capacity for larger concert audiences.
The proposed facility would feature covered seating, an artificial turf playing surface, a permanent concert stage and approximately 650 underground parking spaces, which could help address parking shortages near the QEII Health Sciences Centre.
Another $30 million would go toward a training facility and community sports hub in Dartmouth.
The Wanderers say they would cover the construction costs rather than asking the municipality to fund the buildings.
Under the proposal, the city would retain ownership of the land and lease it to the club.
The plans have not received final municipal approval.
What does the new report say?
The economic impact assessment released Wednesday, October 21, estimates a permanent stadium would generate $114.7 million in total economic activity for Nova Scotia.
That would build on the estimated $83.3 million the club has already generated since its first season.
The report also highlights the impact Wanderers games have on surrounding businesses.
According to the study, home matches generated approximately $2.6 million in spending at downtown Halifax bars and restaurants during the 2025 season.
With additional seating and the ability to host more events, the proposed stadium is projected to generate another $3.9 million in annual spending at downtown businesses.
The study also found that 54 per cent of fans who spend money downtown on matchdays live outside Halifax Regional Municipality, including a significant number of visitors from outside Nova Scotia.
Wanderers founder Derek Martin says the findings demonstrate the value the club has already brought to the downtown area.
“This report validates what we have always known, which is that the revitalization of the Wanderers Grounds has had a tremendous economic impact,” Martin said.
He added that an expanded stadium would increase those benefits without requiring municipal taxpayers to cover construction costs.
What happens next?
The Wanderers say the proposed facility would also provide more opportunities for community groups to use the grounds.
An artificial turf surface would allow for approximately 5,000 hours of community use annually, compared with the more limited availability of the current grass field.
The club says the stadium could also accommodate additional concerts, sporting events and other entertainment throughout the year.
The Wanderers Grounds currently hosts both the Halifax Wanderers men’s professional soccer team and the Halifax Tides women’s team.
Regional council has directed municipal staff to review the stadium proposal, including its feasibility, infrastructure requirements, community benefits and potential risks.
The economic impact figures are projections from a study released by the Wanderers and do not represent guaranteed revenue or a financial return to the municipality.