New Brunswickers reported losing more than $6.2 million to investment frauds and scams last year.
The majority were committed online.
According to the Financial and Consumer Services Commission of New Brunswick, the rise of artificial intelligence (AI) has opened new avenues for fraudsters to mislead people.
“These days, fraudsters are using AI and deepfakes to make scams look and sound real,” said Marissa Sollows, the FCNB’s director of communications and public affairs.
“You might hear a familiar voice, see a well-known face or receive a message that feels trustworthy, even though it isn’t.”
FCNB’s figure for 2025 is slightly above the $6 million lost to investment scams reported the year before to the Canadian Anti-Fraud Centre (CAFC), which collects information on fraud and identity theft nationally.
The CAFC estimates only five per cent of fraud is ever reported.
“So the actual amount of money scammed from New Brunswickers could be much higher,” Sollows said.
In an effort to educate the public, and as part of Fraud Prevention Month in March, the FCNB will host a free webinar designed to help New Brunswickers recognize financial fraud in the digital age.
“We’re sharing practical tips to help you protect yourself, your loved ones and the people you support from scams,” Sollows said.
The webinar, Fraud Has a New Face: AI, Deepfakes, and Why Scams Can Be So Hard to Spot, will be held in English on March 17 and in French on March 18 via Zoom.
It will outline how scammers operate and some warning signs to watch for.
Sollows said other tips are available on the FCNB website.
FCNB has also developed two online guides to educate the public.
The first is called Protecting yourself from AI and deepfake scams, featuring overviews of the common types of online scams.
The second, Celebrity Endorsements: Don’t have stars in your eyes, details how celebrities, politicians, journalists and other well-known personalities can have their images or voices manipulated or faked to try to lend legitimacy to offers of goods or services.