Bridgewater selected to host international Michelin Cities conference in 2028
Bridgewater is preparing to welcome visitors from around the world after being selected to host the 2028 International Network of Michelin Cities conference.
Mayor David Mitchell confirmed the announcement following the organization’s recent gathering in Cuneo, Italy, where member communities unanimously supported Bridgewater as the next host.
The international conference takes place every two years, bringing together communities with connections to tire manufacturer Michelin to discuss economic development, innovation, sustainability and other shared challenges.
Mitchell says hosting the event is a major opportunity for a town of Bridgewater’s size.
“This is a huge deal. To host an international conference of this scale in a rural community in Nova Scotia is huge,” Mitchell said.
The town is aiming to hold the conference in May 2028, although exact dates and venues have not yet been determined.
The International Network of Michelin Cities was established in Clermont-Ferrand, France, where Michelin has its global headquarters.
The network originally connected communities with Michelin factories or offices but has since expanded to focus on sharing ideas and developing international business partnerships.
Bridgewater is one of the organization’s founding members and one of its smallest communities.
Despite its size, Mitchell says the town has played an important role in the network, helping raise its profile internationally.
“It puts us on the map at a global scale,” Mitchell said. “Most small communities of our size aren’t positioned to have some international recognition.”
Mitchell says those connections could help attract new businesses and investment to Bridgewater, particularly as the town looks to develop roughly 100 acres of commercial and industrial land near Exit 12A.
He pointed to the recent success of Petite Rivière Farming Company, which won an international startup competition during the gathering in Italy.
The company competed against 11 other businesses and has since begun discussions about a potential partnership in Germany.
Mitchell says those opportunities demonstrate how international exposure can benefit businesses on the South Shore.
The mayor also expects the conference itself to generate economic activity for local businesses, including hotels, restaurants and other services.
While Bridgewater will be the official host, Mitchell says activities will extend throughout the surrounding region.
“This will be kind of a regional effort,” he said. “We do also want to show off what our region has to offer.”
That could include visits to local agricultural, aquaculture and industrial operations, along with some of the area’s innovative businesses.
Planning for the conference is still in its early stages.
Mitchell says the town is targeting May 2028, but the exact timing remains flexible.
Financial details have also not been finalized, although Mitchell expects the town’s direct contribution to be relatively small.
The International Network of Michelin Cities has its own conference budget, and Bridgewater plans to approach provincial, federal and neighbouring municipal governments about supporting the event.
Mitchell says other member communities have expressed interest in visiting Bridgewater since 2019, but the timing had not previously worked out.
He believes the conference will provide an opportunity to showcase both Bridgewater and the wider South Shore to an international audience.
More details about the event’s schedule, locations and partnerships are expected in the coming months.