Saint John considers parking rates hike to ease demand, boost transit
Saint John council is discussing raising parking rates in popular areas to incentivize more public transit use and the use of underutilized parking spaces.
The conversation came from a review of a study commissioned by council in 2024 to consulting company Arcadis, which outlined 39 recommendations to encourage the shift and support future parking planning in the south-central peninsula over the next 15 years.
The study also looks at the role of parking in the peninsula and how parking management of city-owned parking can help Saint John achieve broader goals, such as council’s Move SJ plan, which aims to create a balanced transportation network.
One of the first recommendations is to encourage parking at underutilized spaces by analyzing a space’s desirability, convenience, and pricing the spaces accordingly.
“This could mean a higher price for more popular spaces, but the trade-off is that a parking space in a high-demand location is more likely to be available when someone wants it as long as the prices are set right,” said Arcadis project consultant John Kemp in the presentation to council.
Another recommendation involves implementing strategies to make it easier for people to choose alternatives to driving.
Kemp said this would be an important factor in managing the demand in the area.
“There’s also an opportunity to engage potential car share providers,” he added. “Car share provides people with the ability to book a car for short-term use, and there is very good evidence that car share helps reduce the need for car ownership.”
According to the study, the peninsula faces higher demand for parking as it serves as the financial, entertainment, and cultural hub of Saint John.
It’s also the fastest-growing area in the city, with ongoing and planned intensification — including over 2,000 new housing units across 19 residential and mixed-use developments.
Parking is also in high demand because commuting by car is often more affordable than taking transit. Monthly parking in uptown facilities such as Peel Plaza starts at about $80, while a monthly bus pass costs $83.50.
Public works director Tim O’Reilly noted that raising parking rates would reduce the onus on developers building housing in the peninsula to build new parking spaces.
He added that the demand for parking spaces exceeding capacity justifies raising rates in the future.
“As we look at our rates going into future years, we are confident we can continue to adjust those up, knowing that our demand is high,” he said.
However, Coun. Paul Dempsey noted that higher parking rates might drive residents to retail areas outside the downtown core that offer free parking, potentially hurting uptown businesses.
“We are in competition, and if we don’t get our people from the east side of the city or from other of those remote locations downtown, our businesses hurt,” he said. “If we want our businesses to grow in the uptown, we have to consider that as well.”
On the other hand, Coun. Greg Norton questioned how the peninsula’s 7,800 privately owned parking spaces impacted the study.
He said if the city raised its rates, private parking lots could take advantage and lower their prices to take over customers.
However, O’Reilly pointed to the study’s recommendation to turn select city-owned parking spaces from monthly commuter parking to hourly parking, so the city can increase the availability of convenient spots for shoppers and visitors, while private lots can absorb other demands.
Following the presentation of the report, city staff will come up with a follow-up report that lays out the next steps and a work plan. The report will outline 10 to 12 specific outcomes to be actioned over the next one to two years to transition the strategy into reality.